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|  | Advanced Brand Management by Paul Temporal
Branding your firm’s future–with success More than a name game, product branding is often a high-stakes gamble–even when there’s substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can’t afford branding strategies that can’t stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal’s Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world’s leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner’s guide will help companies secure lasting brand equity for their products. AUTHOR: Paul Temporal
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: General 
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 | Hot Biscuits by Candy Vyvey Moulton, Max Evans
Description not available.A collection of short stories by working cowboys and women of the western ranches takes readers into the ranches and honky tonks of the American West in search of the authentic modern American cowboy. (Story Collections) AUTHOR: Candy Vyvey Moulton, Max Evans
PUBLISHER: University of New Mexico Press
FORMAT: Hardcover
CATEGORY: General
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 | To the top of Everest by Elizabeth MacLeod, Laurie Skreslet
Author Skreslet graduated from his Outward Bound program to Canada's Mount Everest Expedition team; in this recounting of his 1982 climb of the legendary mountain, Skreslet recalls the rigorous preparations, harrowing near-misses, and tragedies that struck the members of the team. With illustrations and photographs. AUTHOR: Elizabeth MacLeod, Laurie Skreslet
PUBLISHER: Kids Can Press, Limited
FORMAT: Hardcover
CATEGORY: General
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 | How to User Lotus Notes 5 by Dorothy Burke
HOW TO USE LOTUSNOTES R5 presents a step-by-step full-color tutorial for beginning Lotus Notes users. This full color pictorial helps you find quick solutions for a broad variety of Notes tasks including: Reading and Managing Mail; Managing Your Time with Notes; Working with Notes Databases; Enhancing Documents; Discussion Groups and Headlines; Out of the Office with Notes; Surfing the Web; Setting Notes Preferences; and Automating Notes with Agents HOW TO USE LOTUSNOTES R5 provides not only a basic introduction to essential Notes operations, but also a great amount of insight into the techniques, tricks, and shortcuts which can enhance any Notes' user's proficiency and effectiveness. Written by an R5 Certified Lotus Notes Instructor, peer reviewed, and supported by a Certified Series Editor, this book is part of a series of R5 books offered by SAMS Publishing. AUTHOR: Dorothy Burke
PUBLISHER: Sams
FORMAT: Paperback
CATEGORY: General
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 | Chi Kung by Yves Requena
A fully illustrated introduction to the Chinese discipline of Chi Kung, presenting its general theory and the transformative exercises that can radically improve one's health and well-being by amplifying one's sensitivity to both the natural world and one's own personal potential. AUTHOR: Yves Requena
PUBLISHER: Inner Traditions International, Limited
FORMAT: Paperback
CATEGORY: General
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 | Welcome Little Baby by Aliki
A gentle picture book depicting a mother and father joyfully welcoming their new baby home. Pastel illustrations accompany the text. AUTHOR: Aliki
PUBLISHER: HarperCollins Children's Book Group
FORMAT: Hardcover
CATEGORY: General
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