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|  | Complete Idiot's Guide to Direct Marketing by Robert Bly
Description not available.Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists. AUTHOR: Robert Bly
PUBLISHER: Alpha Books
FORMAT: Paperback
CATEGORY: Business 
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 | The Economics of Life by Gary S. Becker, Guity Nashat Becker
From economics Nobel Laureate Gary Becker and historian Guity Nashat Becker comes this collection of the economist's popular BusinessWeek columns. These 138 essays have fueled numerous debates, touching on hot-button issues from crime to organization of sports. The Beckers' surprising--and uncompromising--positions on drugs ( legalize them ), immigration ( auction off immigration slots ), welfare ( curtail it sharply ), and other topics provide a provocative commentary on our times. AUTHOR: Gary S. Becker, Guity Nashat Becker
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business
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 | Customer Satisfaction Is Worthless by Jeffrey Gitomer
Description not available.Proving that loyal customers are better than satisfied ones--since the latter will shop anywhere--a sales staff trainer shows readers how to produce customer loyalty through a fresh approach to customer service and how to turn customers into salespeople. Tour. IP. AUTHOR: Jeffrey Gitomer
PUBLISHER: Bard Press
FORMAT: Hardcover
CATEGORY: Business
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 | The Berenstain Bears Go to Camp by Jan Berenstain, Stan Berenstain
The Berenstain cubs enjoy day camp, although they are dubious about the end-of-season pow-wow and sleep-out at the top of Skull Rock. AUTHOR: Jan Berenstain, Stan Berenstain
PUBLISHER: Random House Children's Books
FORMAT: Paperback
CATEGORY: Children's
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 | Getting Things Done by David Allen
Allen, a productivity consultant, makes a case for increasing productivity by learning the value of relaxing. To put this principle into practice, GETTING THINGS DONE offers a host of tips and techniques designed to maximize efficiency and minimize procrastination by effectively using down time. AUTHOR: David Allen
PUBLISHER: Penguin Group (USA) Incorporated
FORMAT: Paperback
CATEGORY: Business
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 | GetWay Fieldbook by Robert Slater
Description not available.Offers an inside look at the Jack Welch era at General Electric and outlines the techniques, tools, and strategies needed to focus a business on progress and growth. AUTHOR: Robert Slater
PUBLISHER: McGraw-Hill Trade
FORMAT: Paperback
CATEGORY: Business
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