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|  | How I Made One Million Dollars in Mail Order-And You Can Too! by E. Joseph Cossman
Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities. AUTHOR: E. Joseph Cossman
PUBLISHER: Simon & Schuster Trade Paperbacks
FORMAT: Paperback
CATEGORY: Business 
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 | History of Money by Jack Weatherford
From primitive man`s cowrie shells to the electronic cash card, from the markets of Timbuktu to the New York Stock Exchange, The History of Money explores how money and the myriad forms of exchange have affected humanity, and how they will continue to shape all aspects of our lives--economic, political, and personal. AUTHOR: Jack Weatherford
PUBLISHER: Crown Publishing Group
FORMAT: Paperback
CATEGORY: Business
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 | Marketing Myths That Are Killing Business
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business
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 | RiskGrade Your Investments by Ethan Berman, Steve S. Kim
Expert guidance on today’s most powerful new investment tool
Some investors take too much risk, others too little. It is the rare–and enlightened–investor who develops a long-term investment strategy aligned with his tolerance for risk. Enter RiskGrades™, the yardstick by which individual investors can measure their investment risk. RiskGrades was developed by the world’s leading risk measurement firm, the RiskMetrics Group, which provides technology at the core of the risk management process at over 5,000 banks, hedge funds, asset managers, insurance companies, brokerage houses, and corporations. RiskMetrics latest product, RiskGrades™, makes this same technology available to millions of financial advisors and individual investors for the first time.
RiskGrades™ provides investors with easy-to-use tools for measuring the risk of financial assets and creating wealth. It identifies the level of risk in a portfolio and allows an investor to determine which stocks and bonds can be bought or sold to match an investor’s risk with the investment returns he hopes to achieve. RiskGrade Your Investments clearly explains the principles upon which RiskGrades™ is based and provides careful, step-by-step instructions on how to be an intelligent and risk-wise investor.
Ethan Berman (New York, NY) is CEO of the RiskMetrics Group and a former managing director at J.P. Morgan. In 1997, Business Week named him one of the new stars of global finance. Steve S. Kim (Tenafly, NJ) is Product Manager of Retail Services, at the RiskMetrics Group and an expert on the revolutionary risk measurement tools known as RiskGrades. AUTHOR: Ethan Berman, Steve S. Kim
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | Stocks for the Long Run by McGraw-Hill"
Praise for previous editions of Stocks for the Long Run: Should command a central place on the desk of any 'amateur' investor or beginning professional. --Barron's A simply great book. --ForbesPraise for previous editions of Stocks for the Long Run: Should command a central place on the desk of any 'amateur' investor or beginning professional. --Barron's A simply great book. --Forbes One of investing's most celebrated icons updates his classic work to reflect today's world and markets In this long-awaited and eagerly anticipated update, Jeremy Siegel provides his legendary perspective and guidance to an investment world turned upside down. Stocks for the Long Run combines a compelling and timely portrait of today's turbulent stock market with the strategies, tools, and techniques investors need to maintain their focus and achieve meaningful stock returns over time. This completely updated edition includes entirely new data, charts, and figures as it provides answers on the five major issues concerning investors and professionals today: How will events related to the September 11 tragedy affect long-term market returns? What behavioral roadblocks stand in the way of achieving financial success? Are countries still relevant for global investing? Will stock indexing match its past performance? Can tomorrow's stock market deliver the same returns as markets in the past? Jeremy J. Siegel|Paul Bernstein AUTHOR: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business
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 | Beating the Dow with T-Bills by M. O'Higgins
Description not available.The author of Beating the Dow takes on the bond market, sharing his simple formula for deciding when stocks are not the best investment and when to turn to bonds instead. Reprint. AUTHOR: M. O'Higgins
PUBLISHER: HarperInformation
FORMAT: Paperback
CATEGORY: Business
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