The Bracelet by Joanna Yardley, Yoshiko Uchida @ Business book

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The Bracelet by Joanna Yardley, Yoshiko Uchida

    The Bracelet by Joanna Yardley, Yoshiko Uchida
    In this picture book set during World War II, a Japanese-American girl named Emi and the rest of her family are forced to leave their home and live in an internment camp. Emi, a second grader, tries to be brave, but when she loses the bracelet given to her by the best friend she left behind in California, Emi feels she can't cope. Luckily, Emi's mother helps her survive the difficult times that she and all Japanese-Americans face. Illustrated with watercolor paintings.

    AUTHOR: Joanna Yardley, Yoshiko Uchida
    PUBLISHER: Penguin Putnam Books for Young Readers
    FORMAT: Paperback
    CATEGORY: Children's

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Footnotes by Kenneth Cole

    Footnotes by Kenneth Cole
    Kenneth Cole shares his insights as a business man and sketches a little autobiography as well, in this look at the man who created a multi-billion dollar company on the strength of his name and sense of fashion.

    AUTHOR: Kenneth Cole
    PUBLISHER: Simon & Schuster Adult Publishing Group
    FORMAT: Hardcover
    CATEGORY: Business

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Measuring Customer Satisfaction by Brenda Machosky, Richard Gerson

    Measuring Customer Satisfaction by Brenda Machosky, Richard Gerson
    Proven techniques and methods to evaluate and improve customer satisfaction.

    AUTHOR: Brenda Machosky, Richard Gerson
    PUBLISHER: Crisp Publications, Incorporated
    FORMAT: Paperback
    CATEGORY: Business

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Reputation by Charles J. Fombrun

    Reputation by Charles J. Fombrun
    Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

    AUTHOR: Charles J. Fombrun
    PUBLISHER: Harvard Business School Press
    FORMAT: Hardcover
    CATEGORY: Business

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A Manager's Guide to Exporting by  Nelson

    A Manager's Guide to Exporting by Nelson
    The book is aimed at everyone at management level involved in international trade. It is particularly useful to managers with small and medium sized manufacturing and service companies growing toward new international challenges. The book will show the do it yourself approach to exporting as well as how best to recruit and use intermediary help. This title focuses on how exporters can compete successfully in a global market. It shows how to get your export business started and how to expand it globally. Practical how to advice on developing an export plan. Stresses the importance of choosing the right people to head the plan and shows how to spot and develop the right team. Hot tips on how to avoid costly mistakes when doing business in different national cultures. How to compete in the EU and NAFTA trade blocks. How to profit by using Free Trade Zones.

    AUTHOR: Nelson
    PUBLISHER: Thomson Learning
    FORMAT: Paperback
    CATEGORY: Business

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Fireboat by Maira Kalman

    Fireboat by Maira Kalman
    The story of the John J. Harvey, a New York City fireboat which, although in retirement, was called back into service on September 11, 2001. Color illustrations accompany the text.

    AUTHOR: Maira Kalman
    PUBLISHER: Boulevard Books
    FORMAT: Hardcover
    CATEGORY: Children's

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