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|  | The Rainbow Fish by Blair Brown, J. Alison James, Marcus Pfister
A beautiful fish with rainbow-colored scales has no friends because he is vain and selfishly refuses to share his scales with the other fish. When an octopus teaches him a lesson about sharing, the rainbow fish learns what it is like to be, and have, a friend. Watercolor paintings with holograph inlays that create the shimmery fish scales accompany the text. AUTHOR: Blair Brown, J. Alison James, Marcus Pfister
PUBLISHER: North-South Books, Incorporated
FORMAT: Hardcover
CATEGORY: Children's 
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 | Big Brands Big Trouble by Jack Trout
Jack Trout, one of the most respected marketing gurus in the world, shows why some of today`s biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect , manage and expand their companies` brands and avoid brand-killing blunders AUTHOR: Jack Trout
PUBLISHER: Penton Overseas, Incorporated
FORMAT: Audio
CATEGORY: Business
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 | Sacred Cows Make the Best Burgers by David Brandt, Robert Kriegel
Sacred cows--outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas--exist in every company. Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors show how corporations can kill off the sacred cows that are crippling them. AUTHOR: David Brandt, Robert Kriegel
PUBLISHER: Warner Books, Incorporated
FORMAT: Paperback
CATEGORY: Business
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 | The E-business Book by Dayle M. Smith
Description not available.Provides guidelines on entering or improving an e-business enterprise, suggesting strategies to analyze the competition, advertise and protect products and services, staff and maintain an e-business, and increase profits. AUTHOR: Dayle M. Smith
PUBLISHER: Bloomberg Press
FORMAT: Paperback
CATEGORY: Business
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 | True Professionalism by David H. Maister
Description not available.A consultant challenges professionals to closely examine the meaning of their work and to reach beyond their grasp, and advises professional institutions that they should invest in skill building. 30,000 first printing. Tour. AUTHOR: David H. Maister
PUBLISHER: Free Press, The
FORMAT: Hardcover
CATEGORY: Business
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 | Entrepreneurial Venture by Amar Bhide, Howard H. Stevenson, Michael J. Roberts, Sahlman Roberts
Covering every phase of the venture, this collection of essays by leading academics and practitioners is designed to serve as a handbook for entrepreneurs, teachers and students of the entrepreneurial process. AUTHOR: Amar Bhide, Howard H. Stevenson, Michael J. Roberts, Sahlman Roberts
PUBLISHER: Harvard Business School Press
FORMAT: Paperback
CATEGORY: Business
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