Big Brands Big Trouble by Jack Trout @ Business book

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Big Brands Big Trouble by Jack Trout

    Big Brands Big Trouble by Jack Trout
    Description not available.One of the great marketing gurus discusses the checkered fortunes of today's brands and identifies the ten most common mistakes of marketing, offering advice on how to avoid them.

    AUTHOR: Jack Trout
    PUBLISHER: Wiley, John & Sons, Incorporated
    FORMAT: Hardcover
    CATEGORY: Business

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There's a Boy in the Girls' Bathroom by Lionel Wilson, Louis Sachar, Mina Greenstein

    There's a Boy in the Girls' Bathroom by Lionel Wilson, Louis Sachar, Mina Greenstein
    He may be the weirdest kid in school, but he's not completely hopeless! The triumph of Bradley Chalkers, the weird, insecure bully of the fifth grade, will appeal to every reader who's cheered for--or been--the underdog. Winner of 17 children's choice awards, including an IRA/CBC Children's Choice.

    AUTHOR: Lionel Wilson, Louis Sachar, Mina Greenstein
    PUBLISHER: Random House, Incorporated
    FORMAT: Paperback
    CATEGORY: Children's

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103 Additional Training Games by Gary Kroehnert

    103 Additional Training Games by Gary Kroehnert
    Fourth collection of training games by the author, designed to improve performance and satisfaction in the workplace. Games are coded by the following applications: icebreaker, team building, communication, facilitator/presentation skills, mid-course energiser, problem solving, learning, perception, evaluation, and self-management. Includes illustrations, reproducible materials and further reading. Author's previous titles include '102 Extra Training Games' and 'Basic Presentation Skills'.

    AUTHOR: Gary Kroehnert
    PUBLISHER: McGraw-Hill Trade
    FORMAT: Paperback
    CATEGORY: Business

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Blindsided by Bruce Blythe

    Blindsided by Bruce Blythe
    Description not available.A leading consultant on corporate crises offers managers a step-by-step guide to how to prepare an office for a catastrophe, guiding readers through such scenarios as flash floods and terrorist attacks, and providing checklists and field test outlines. 20,000 first printing.

    AUTHOR: Bruce Blythe
    PUBLISHER: Penguin Group (USA) Incorporated
    FORMAT: Hardcover
    CATEGORY: Business

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The Magic Menorah by Donna Diamond, Jane Breskin Zalben

    The Magic Menorah by Donna Diamond, Jane Breskin Zalben
    A genie and an old menorah teach a 12-year-old boy the true meaning of Hanukkah. Color illustrations accompany the text.

    AUTHOR: Donna Diamond, Jane Breskin Zalben
    PUBLISHER: Simon & Schuster Books For Young Readers
    FORMAT: Hardcover
    CATEGORY: Children's

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The Rainbow Fish by Blair Brown, J. Alison James, Marcus Pfister

    The Rainbow Fish by Blair Brown, J. Alison James, Marcus Pfister
    A beautiful fish with rainbow-colored scales has no friends because he is vain and selfishly refuses to share his scales with the other fish. When an octopus teaches him a lesson about sharing, the rainbow fish learns what it is like to be, and have, a friend. Watercolor paintings with holograph inlays that create the shimmery fish scales accompany the text.

    AUTHOR: Blair Brown, J. Alison James, Marcus Pfister
    PUBLISHER: North-South Books, Incorporated
    FORMAT: Hardcover
    CATEGORY: Children's

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