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|  | Internet Trader by Christopher A. Farrell
This primer guides investors through the first on-line day trade, provides tips on interpreting stock market fluctuations, and helps part-timers assess both the promise and risks of the full-time day trade business. AUTHOR: Christopher A. Farrell
PUBLISHER: Penton Overseas, Incorporated
FORMAT: Audio
CATEGORY: Business 
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 | Guerrilla PR by Michael Levine
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. AUTHOR: Michael Levine
PUBLISHER: HarperInformation
FORMAT: Paperback
CATEGORY: Business
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 | Shocked, Appalled & Dismayed! by Ellen Phillips
The Miss Manners of consumer kvetch shows readers how to go postal, with complaint letters designed to melt the heart and sting the conscience of the most obdurate, negligent, or customer-hostile corporations. AUTHOR: Ellen Phillips
PUBLISHER: Knopf Publishing Group
FORMAT: Paperback
CATEGORY: Business
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 | Everything Hot Careers Book by Ronald A. Reis
Description not available.A helpful career handbook describes what it really like to work in fifty popular professions, as it combines interviews with people in these fields with detailed descriptions of each job and its variations, potential salary ranges, essential qualifications and training, and where to find out more about each profession. Original. AUTHOR: Ronald A. Reis
PUBLISHER: Adams Media Corporation
FORMAT: Paperback
CATEGORY: Business
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 | Hero & the Outlaw by Carol Pearson, Carol S. Pearson, Margaret Mark
A brand?s meaning-how it resonates in the public heart and mind-is a company?s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
? Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
? Harness the power of the archetype to align corporate strategy to sustain competitive advantage AUTHOR: Carol Pearson, Carol S. Pearson, Margaret Mark
PUBLISHER: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business
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 | The Table Where Rich People Sit by Byrd Baylor, Peter Parnall
A young girl worries that her family is poor, and so she calls a meeting to discuss finances. The rest of the family members point out that, while they may not have a lot of money, they are rich in many other ways. Colorful drawings illustrate the te... AUTHOR: Byrd Baylor, Peter Parnall
PUBLISHER: Simon & Schuster Children's Publishing
FORMAT: Paperback
CATEGORY: Business
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