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|  | Views from the South by Anuradha Mittal, Jerry Mander, Sarah Anderson, International Forum on Globalization Staff
The essays in this collection investigate and analyze decisions by the World Bank and the World Trade Organization that the authors see as harmful to the poor and to Third World countries. AUTHOR: Anuradha Mittal, Jerry Mander, Sarah Anderson, International Forum on Globalization Staff
PUBLISHER: Institute for Food & Development Policy/Food First Books
FORMAT: Paperback
CATEGORY: Business 
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 | The Invisible Touch by Harry Beckwith, Jim Ward
This unconventional guide advises businesses to realign their marketing programs to realistically reflect both market tolerance and genuine consumer preferences, rather than inadvertently steering consumer feedback to meet a marketer's expectations. The book tells how to evaluate a company's marketing strategy on four levels: pricing, branding, packaging, and relationships. AUTHOR: Harry Beckwith, Jim Ward
PUBLISHER: Warner Books, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | Why We Buy by Paco Underhill
Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention. AUTHOR: Paco Underhill
PUBLISHER: Simon & Schuster Adult Publishing Group
FORMAT: Paperback
CATEGORY: Business
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 | The Secrets of Savvy Networking by Susan RoAne
In this title, management consultant Susan RoAne offers her sure-fire methods for the development of networking techniques and resources. She informs the reader about networking gaps and how to fill them, how to obtain referrals, and how to make a lasting and positive impression. AUTHOR: Susan RoAne
PUBLISHER: Audio Renaissance
FORMAT: Audio
CATEGORY: Business
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 | You Will Be Satisfied by Bob Tasca
Called the world's most effective practitioner of customer satisfaction, Bob Tasca reveals how anyonewhether shoe salesman, software company middle manager, or bookstore ownercan drive customer loyalty to dizzying heights. Short punchy chapters, real-life anecdotes, and bulleted lessons give readers knowledge and the tools they need to send their sales soaring. AUTHOR: Bob Tasca
PUBLISHER: HarperInformation
FORMAT: Paperback
CATEGORY: Business
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 | Common Sense on Mutual Funds by Grover Gardner, John C. Bogle
Examines the fundamentals of mutual fund investing and shows investors how to revolutionize their portfolios by embracing simplicity & then avoiding industry pitfalls AUTHOR: Grover Gardner, John C. Bogle
PUBLISHER: Penton Overseas, Incorporated
FORMAT: Audio
CATEGORY: Business
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