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|  | Secret Formula by Frederick Allen
Coca-Cola has grown into one of the most recognized commercial trademark symbols in the world. Allen chronicles the rise of this company, right up to its recent breakthroughs behind the fallen Iron Curtain and in the Third World. This book surveys over six decades of Coca-Cola's successes and failures: the many courtroom battles, the involvement in national politics, and, above all else, the company's marketing genius. AUTHOR: Frederick Allen
PUBLISHER: HarperInformation
FORMAT: Paperback
CATEGORY: Business 
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 | The Tree of Life by Peter Sis
Inspired by Charles Darwin`s notebooks, diaries, letters, and published writings, author/illustrator Peter Sis presents an illustrated overview of Darwin`s life. Beginning with Darwin`s childhood, Sis takes readers through his studies, his burgeoning career, and his work as a naturalist on the Royal Navy ship the BEAGLE. Along the way, readers will learn about Darwin`s study of the natural world and the development of his revolutionary theory of natural selection. Pen-and-ink and watercolor illustrations, charts, and maps accompany the text. AUTHOR: Peter Sis
PUBLISHER: Farrar, Straus & Giroux, LLC
FORMAT: Hardcover
CATEGORY: Children's
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 | Bertie Was a Watchdog by Arthur Robins, Rick Walton
Description not available.A highly entertaining tale follows Bertie, a tiny watchdog who is the size of a watch, as he attempts to frighten away a dastardly burglar by chasing him around the couch, biting his leg, and challenging him to a barking contest. Jr Lib Guild. AUTHOR: Arthur Robins, Rick Walton
PUBLISHER: Candlewick Press
FORMAT: Hardcover
CATEGORY: Children's
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 | Point Blank by Anthony Horowitz
They look like they're supposed to. They talk like they're supposed to. But they sure don't act like they're supposed to. Sixteen boys in a remote boarding school, children of some of the wealthiest and most powerful families in the world. Juvenile delinquents, all: drugs, shoplifting, vandalism. Yet suddenly they're perfect, well-behaved and studious. Identical in every way-or almost every way. Something is wrong. Very wrong. And only fourteen-year-old secret agent Alex Rider can save these boys from themselves. Should he fail, one man's sinister plan to conquer the world will become reality. Full of heart-pounding adventure, technological wizardry, tongue-in-cheek humor, and a James Bond-like spirit, this sequel to STORMBREAKER is a thrill ride you won't want to let up. AUTHOR: Anthony Horowitz
PUBLISHER: Penguin Putnam Books for Young Readers
FORMAT: Hardcover
CATEGORY: Children's
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 | The Do-It-Yourself Lobotomy by Thomas Monahan
An Adweek Book Master the techniques that top companies use to spark creativity In today’s business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking™, 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan’s experience of using these methods at A-list client companies. AUTHOR: Thomas Monahan
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | The Great Gracie Chase by Cynthia Rylant, Mark Teague
Gracie the dog likes things nice and quiet and she usually gets her way--until the day some workers arrive to paint the kitchen. Disturbed by the noise and mess, Gracie barks at the painters and they respond by promptly putting her outside. Frustrated, Gracie decides to go for a walk but the painters, thinking she is running away, chase after her. When Gracie sees the painters chasing her, she runs even faster and before too long the entire town is caught up in the chase. Illustrated with color drawings. AUTHOR: Cynthia Rylant, Mark Teague
PUBLISHER: Scholastic, Incorporated
FORMAT: Paperback
CATEGORY: Children's
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