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|  | Corporate Identity Design by Veronica Napoles
In a market cluttered with big and small companies competing for the consumer’s attention, public image becomes more critical than ever to the success of any business. Veronica Napoles’s Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company’s best bet for capturing the attention of consumers. Napoles explains the difference between corporate image—how a company is actually perceived by the public—and identity—how it wants to be perceived—and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles’s concise, step-by-step overview looks at all phases of the corporate identity design process, including:recognizing the need for corporate identity adjustmentselecting a basic symbol category from which to choosedeciding on and refining a chosen symbolimplementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public.The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Desi AUTHOR: Veronica Napoles
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Paperback
CATEGORY: Business 
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 | Resumes for High School Graduates by VGM Career Horizons (Firm) Staff
Description not available.Includes nearly one hundred sample resumes and cover letters and offers advice on resume writing, formats, vocabulary, and layout AUTHOR: VGM Career Horizons (Firm) Staff
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business
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 | Smart Moves for People in Charge by Lyle Sussman, Sam Deep
Description not available.Provides practical tips on establishing a professional image, communicating effectively, improving listening skills, developing leadership qualities, building teamwork, and becoming responsive to the customer AUTHOR: Lyle Sussman, Sam Deep
PUBLISHER: Addison-Wesley Longman, Incorporated
FORMAT: Paperback
CATEGORY: Business
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 | Foot in the Door by Katherine Hansen
Description not available.Offers advice on how to find some of the 80 percent of job openings that do not get advertised to the public by learning how to network. AUTHOR: Katherine Hansen
PUBLISHER: Ten Speed Press
FORMAT: Paperback
CATEGORY: Business
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 | Eating New England by Barbara Radcliffe Rogers, Juliette Rogers
Description not available.Cross-referenced by product and divided geographically, offers a guide to traditional, ethnic, and gourmet specialty items in New England. AUTHOR: Barbara Radcliffe Rogers, Juliette Rogers
PUBLISHER: Countryman Press
FORMAT: Paperback
CATEGORY: Business
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 | Fleet, No. 02 by Bill Fawcett, David Drake
Description not available.Sharing a common mission that unites their differing worlds, the soldiers of the Alliance must reclaim occupied space from the savage Khalian invaders in a desperate intergalactic seek-and-destroy mission. Reissue. AUTHOR: Bill Fawcett, David Drake
PUBLISHER: Ace Books
FORMAT: Paperback
CATEGORY: Business
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