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|  | Rules and Tools for Leaders by Perry M. Smith Description not available.Updated to incorporate the latest changes and events in the business world, this classic guide to leadership covers everything from hiring and firing to responding to major corporate crises while creating and maintaining business growth and profitability, with helpful tips on group dynamics, business models, ethical practices, and more. Original. AUTHOR: Perry M. Smith PUBLISHER: Berkley Publishing Group FORMAT: Paperback CATEGORY: Business 
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 | The New Strategists by Shannon R. Wall, Stephen J. Wall In this title the authors show that strategy, once the exclusive province of senior management, is now the responsibility of people at every level in today's most forward-looking companies. Drawing on a 10-year study of more than 200 firms, they define new strategy-making roles for every employee, from the front-line representative to the CEO. AUTHOR: Shannon R. Wall, Stephen J. Wall PUBLISHER: Free Press, The FORMAT: Hardcover CATEGORY: Business 
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 | To Succeed by Bill Reynolds, Rick Pitino From the time Rick Pitino first became a coach, he had displayed a natural ability to motivate layers and employees alike, His unique insights on leadership and how it can be harnessed in positive and productive ways make him one of the most sought-after speakers in corporate America. In LEAD TO SUCCEED, Rick Pitino focuses on what he believes are the ten traits of great leadership and offers valuable tips on how to incorporate them into one's own game plan: How to build a team ego to give people a stake in winning How to keep a group focuses and free of distraction Lessons from Rick's own experiences coaching players and managing employees Inspiring ways to mentor future leaders Pitino reveals why dictating and people-pleasing are dead ends, and how communication, consistency, and selflessness are the most effective ways to motivate the people who follow you--at work and at home. AUTHOR: Bill Reynolds, Rick Pitino PUBLISHER: Broadway Books FORMAT: Paperback CATEGORY: Business 
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 | Customs Service by Michael Green Description not available.An introduction to the United States Customs Service, its history, functions, responsibilities, and targeted criminals AUTHOR: Michael Green PUBLISHER: Scholastic Library Publishing FORMAT: Hardcover CATEGORY: Business 
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 | Footprints in the Markets Price movements in financial markets are not random. There are actually clues that allow sophisticated investors to uncover trends and make accurate predictions. The key to discovering this predictability lies in a new set of mathematical techniques --the application of dynamic, non-linear time series. This new science of investment is where chaos theory meets the markets. Richard Urbach offers practical advice and applications on the latest mathematical techniques and examines the opportunities these new techniques can deliver. CATEGORY: Business 
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 | Corporate Identity Design by Veronica Napoles In a market cluttered with big and small companies competing for the consumers attention, public image becomes more critical than ever to the success of any business. Veronica Napoless Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a companys best bet for capturing the attention of consumers. Napoles explains the difference between corporate imagehow a company is actually perceived by the publicand identityhow it wants to be perceivedand shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoless concise, step-by-step overview looks at all phases of the corporate identity design process, including:recognizing the need for corporate identity adjustmentselecting a basic symbol category from which to choosedeciding on and refining a chosen symbolimplementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public.The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Desi AUTHOR: Veronica Napoles PUBLISHER: Wiley, John & Sons, Incorporated FORMAT: Paperback CATEGORY: Business 
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