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|  | Mastering Entrepreneurship by Daniel F. Muzyka, Sue Birley
Developed from the successful series run in the Financial Times newspaper, and following on from the best-selling MASTERING ENTERPRISE, MASTERING ENTREPRENEURSHIP brings you the latest thinking from the best brains in the world, to help you make your way as an entrepreneur and realize the potential of every business opportunity you see. It shows you the different routes available and covers all the issues from original concept to capturing the value of your enterprise. AUTHOR: Daniel F. Muzyka, Sue Birley
PUBLISHER: Financial Times/Prentice Hall
FORMAT: Paperback
CATEGORY: Business 
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 | Absolute by Carl Hamilton
In this history of America's favorite vodka, a journalist reveals how Swedish marketing executives and government officials successfully promoted the importing of Swedish vodka into the the United States by masterminding media campaigns that introduced their product--which was first created in 1978--as a 400-year-old traditional beverage. AUTHOR: Carl Hamilton
PUBLISHER: Texere, LLC
FORMAT: Hardcover
CATEGORY: Business
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 | Don't Get above Your Raisin' by Bill C. Malone
Description not available.A spirited and informative history of country music connects the music to the people who listen to it, tracing its evolution among the nation's working class. AUTHOR: Bill C. Malone
PUBLISHER: University of Illinois Press
FORMAT: Hardcover
CATEGORY: Business
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 | Branding Across Borders by Jack G. Wiechmann, James R. Gregory
Written by one of today's leading authorities on global branding Establishing and managing a global brand--is made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace. Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for: A 10-step strategy for communicating a brand in an interactive world Examples of successful global branding as practiced by today's leading international marketers Key insights from the Corporate Branding IndexTM--an annual survey designed to spotlight vital branding practices and statistics AUTHOR: Jack G. Wiechmann, James R. Gregory
PUBLISHER: McGraw-Hill/Contemporary
FORMAT: Hardcover
CATEGORY: Business
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 | Enterprising Women by Virginia G. Drachman
Meet Katharine Goddard, owner of a print shop and publisher of the first signed copy of the Declaration of Independence; meet Madam C. J. Walker, whose hair care products brought her from her slave parents' dilapidated cabin to her own Hudson River estate; and meet Hazel Bishop, whose kissable lipstick left an indelible mark on the cosmetics industry even after her own company disappeared. These are just three of the diverse women whose lives unfold in this engaging history of women entrepreneurs in America from the colonial era to the end of the twentieth century. Some ran businesses in industries dominated by men, such as iron and aircraft production, while others built businesses that marketed specifically to women, in industries such as beauty, fashion, and food. Despite facing gender discrimination and the burdens of work and family, these women entrepreneurs understood the value of a good idea, were willing to take a risk, and believed in the possibility of the American dream of success. Enterprising Women is the companion publication to the national traveling exhibition organized by the Schlesinger Library, Radcliffe Institute for Advanced Study, Harvard University, and the National Heritage Museum, Lexington, Massachusetts. Sponsored by Ford Motor Company and AT&T with support from the U.S. Small Business Administration and the Cabot Family Trust, the exhibition will open in Lexington in 2002 and travel to the New-York Historical Society, National Museum of Women in the Arts in collaboration with the Smithsonian Institution, Atlanta History Center, Women's Museum in Dallas, Los Angeles Public Library, and Detroit Historical Museum. AUTHOR: Virginia G. Drachman
PUBLISHER: The University of North Carolina Press
FORMAT: Hardcover
CATEGORY: Business
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 | The International Business Book by Anne Knudsen, John Mattock, Vincent Guy
`The International Business Book invites you to assess your own attitudes and performance, as a business partner and as a communicator. Paced with case studies, checklists, games and quizzes, the book challenges your assumptions about other cultures and offers practical advice on building positive and productive business relationships. AUTHOR: Anne Knudsen, John Mattock, Vincent Guy
PUBLISHER: McGraw-Hill Trade
FORMAT: Paperback
CATEGORY: Business
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