Think & Grow Rich by Joe Slattery, Napoleon Hill, Fawcett Columbine Staff @ Business book

Think & Grow Rich by Joe Slattery, Napoleon Hill, Fawcett Columbine Staff
Anything your mind can conceive & believe, you can achieve according to the author. Inspired by the lessons learned while a protege of Andrew Carnegie, he gives you the money-making secrets that earned Mr. Carnegie & many of the world's other most prominent people, unprecedented riches

AUTHOR: Joe Slattery, Napoleon Hill, Fawcett Columbine Staff
PUBLISHER: Audio Renaissance
FORMAT: Audio
CATEGORY: Business

Into Their Hearts and Minds by Charles E. Grantham, Judith Carr, Judith A. Carr
Consumer Evolution: Nine Effective Strategies for Driving Business Growth explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

AUTHOR: Charles E. Grantham, Judith Carr, Judith A. Carr
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business

Giant Bluefin by Douglas Whynott
The bluefin tuna is the largest finfish in the ocean and can grow to lengths of 10 feet and weigh over half a ton. In Japan its flesh is considered a great delicacy and a single fish can bring more than $30,000. The Japanese sushi industry, which will not take fish hauled in by net because of the resultant bruises, requires fishermen to harpoon each fish individually. The author examines the life of a New England fisherman and tells the story of his hunt for this noble and elusive prey. Included are details of the competition and camaraderie in the bluefin fishery, and the pressures of the conservationist movement that seeks to limit the bluefin harvest.

AUTHOR: Douglas Whynott
PUBLISHER: Farrar, Straus & Giroux, LLC
FORMAT: Paperback
CATEGORY: Business

Handbook of Structured Finance Products by Frank J. Fabozzi
Finance professionals will welcome Ferank Fabozzi's Handbook of Structured Finance Products - to keep on top of continuing developments in the U.S. structured finance product field as well as that in developing overseas markets. Here, Fabozzi assembles a roster of highly regarded professionals who provide their findings and opinions on investment subjects.

AUTHOR: Frank J. Fabozzi
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business

The Cost of Rights by Cass R. Sunstein, Stephen Holmes
The authors examine a range of rights --property rights, welfare rights--and their relation to social policy. They argue that a strong government is necessary to protect rights and that responsible decision-making, and the acknowledgement of the consequences of decisions, is essential to social policy.

AUTHOR: Cass R. Sunstein, Stephen Holmes
PUBLISHER: Norton, W. W. & Company, Incorporated
FORMAT: Paperback
CATEGORY: Business

Market-Driven Politics by Colin Leys
With the globalisation of the capitalist economy the economic role of national governments is now largely confined to controlling inflation and facilitating home-grown market performance. This represents a fundamental shift in the relationship between politics and economics; it has been particularly marked in Britain, but is relevant to many other contexts. MARKET-DRIVEN POLITICS is a multi-level study, moving between an analysis of global economic forces through national politics to the changes occurring week by week in two fields of public life that are both fundamentally important and familiar to everyone-television broadcasting and health care. Public services like these play an important role, because they both affect the legitimacy of the government and are targets for global capital. This book provides an original analysis of the key processes of commodification of public services, the conversion of public-service workforces into employees motivated to generate profit, and the role of the state in absorbing risk. Understanding the dynamics of each of these trends becomes critical not just for the analysis of market-driven politics but also for the longer-term defence of democracy and the collective values on which it depends.

AUTHOR: Colin Leys
PUBLISHER: Verso
FORMAT: Hardcover
CATEGORY: Business