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|  | Harvard Business Review on Managing Uncertainty by Arie De Geus, C. K. Prahalad, Clayton M. Christensen, Gary Hamel, Jane Kirkland
Harvard Business Review presents leading-edge ideas to help managers make strategic decisions in an increasingly uncertain world.K. Prahalad. AUTHOR: Arie De Geus, C. K. Prahalad, Clayton M. Christensen, Gary Hamel, Jane Kirkland
PUBLISHER: Harvard Business School Press
FORMAT: Paperback
CATEGORY: Business 
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 | You've Only Got Three Seconds by Stephanie Losee, Lavington Camill
In this book, the author shares her strategies for defining personal career goals by taking inventory of strengths and vulnerabilities, and determining what one must do, say, and wear in order to fit into the role that he or she wants to fulfill. AUTHOR: Stephanie Losee, Lavington Camill
PUBLISHER: Doubleday Publishing
FORMAT: Paperback
CATEGORY: Business
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 | One More Bridge to Cross by Edward Molina, Henry J. Poole, William S. Lind
Only recently have American military thinkers begun to fully understand the paradoxical, highly deceptive, decentralized-control infantry tactics of former adversaries. From the author of The Last Hundred Yards: the NCO`s Contribution to Warfare, comes this gut-wrenching look into past battles through the eyes of an enemy soldier. Overemphasis on rank, technology & long-range warfare has created a significant shortfall in the short-range combat skills of the U.S. military. This shortfall will continue to cost lives until it is fixed. America`s opponents have been using a different style of warfare. Their emphasis has been on short-range combat & the individual soldier. They seldom attack without (1) reconnoitering their objective FROM THE INSIDE from the inside with sappers, & (2) punching a hole in the defender`s lines with a squad or a platoon. Even at the small-unit level, their actions are designed to look like something else. At the squad level, combat can be like football. But squads need more than one prerehearsed technique for each expected situation, or they become too predictable. Several techniques can double as a squad leader`s possible course of action. They can be numbered & quickly discussed with subordinate team leaders through hand-&-arm signals. There`s a less expensive & more enjoyable way to train. AUTHOR: Edward Molina, Henry J. Poole, William S. Lind
PUBLISHER: Posterity Press
FORMAT: Paperback
CATEGORY: Business
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 | Driving Brand Value by Tom Duncan
Description not available.Discusses using integrated marketing to create, maintain, and grow profitable relationships AUTHOR: Tom Duncan
PUBLISHER: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business
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 | Small Store Survival by Arthur Andersen
Description not available.Discusses economic and retail trends and looks at customers, marketing, merchandising, operations, management, human resources, finance, and management tools AUTHOR: Arthur Andersen
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | Activity-Based Cost Management Making It Work by Gary Cokins
ABC: Your Blueprint for Success. ``Cokins' ability illustrate the effectiveness of ABC to those unfamiliar with financial applications and terminology is a major strength of his book. It should be required reading for companies that need to strengthen their commitment to ABC/ABM.''--Dan E. Cowan, Manager, Finance Training and Education, Chrysler Corporation. Activity-based costing is today's superior method for both identifying improvement opportunities and measuring benefits of performance initiatives. Read Gary Cokins' book Activity-Based Cost Management: Making It Work for every answer you need on executing and sustaining an effective ABC management system, explanations on why you should use ABC and explicit, clear-cut descriptions of steps you must take to implement ABC into your company. AUTHOR: Gary Cokins
PUBLISHER: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business
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