|
|
|
|  | The Power of Serrant Leadership by Larry C. Spears, Robert K. Greenleaf
A collection of Robert Greenleaf`s finest and most mature works and an unexpected sequel to his Servant Leadership . These pieces were designed to stimulate and inspire people in the practice of a more caring leadership and reflect Greenleaf`s continual refinement of his servant-as-leader concept, focusing on issues such as spirit, commitment to vision, and seeing things whole. AUTHOR: Larry C. Spears, Robert K. Greenleaf
PUBLISHER: Berrett-Koehler Publishers, Incorporated
FORMAT: Paperback
CATEGORY: Business 
|
 | Burma-Shave by Bill Vossler
A history of the popular advertising campaign, and an anthology of the rhymes that were place along the roadsides as part of that campaign. AUTHOR: Bill Vossler
PUBLISHER: North Star Press of Saint Cloud
FORMAT: Paperback
CATEGORY: Business
|
 | The Very Quiet Cricket by Eric Carle
A cricket hatches, and is greeted by other crickets who make chirping sounds by rubbing their wings together. The newborn tries to respond but can't make a sound. Collage illustrations accompany this story of the cricket's attempts to communicate. AUTHOR: Eric Carle
PUBLISHER: Penguin Putnam Books for Young Readers
FORMAT: Other
CATEGORY: Children's
|
 | Winning Minds by Ros Jay
Winning Minds: The Ultimate Book of Inspirational Business Leaders profiles truly great busines leaders like Jeff Bezos, Richard Branson, Michael Dell and Sam Walton (and 50 others). Author, Ros Jay draws out the leadership lessons we can all learn and apply in our own organisations. Each chapter is a concise, accessible summary of a leader's achievements and ideas together with an assessment of their impact and lasting value for business in the 21st century. We live in a world where smart leadership is perhaps the most powerful competitive weapon of all. AUTHOR: Ros Jay
PUBLISHER: Capstone Publishing
FORMAT: Paperback
CATEGORY: Business
|
 | Brand Leadership by David A. Aaker, Erich Joachimsthaler
With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level--strategic brand leadership. Required reading for every marketing manager is the authors' conceptualization of brand architecture --how multiple brands relate to each other--and their insights on the hot new area of Internet branding. Drawing on more than 300 case studies of brand strategy from leading firms such as Polo Ralph Lauren, Virgin Airlines, and General Electric, the authors break new ground by considering brand management in the context of the global economy. AUTHOR: David A. Aaker, Erich Joachimsthaler
PUBLISHER: Free Press, The
FORMAT: Hardcover
CATEGORY: Business
|
 | Your Bank Is Ripping You Off by Edward F. Mrkvicka
Description not available.Reveals the duplicitous ways in which banks make profits off of their customers' savings and mortgages and shows readers how to save money by negotiating better loans, minimizing automatic teller charges, and other strategies. Original. AUTHOR: Edward F. Mrkvicka
PUBLISHER: St. Martin's Press, LLC
FORMAT: Paperback
CATEGORY: Business
|
|
|
