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|  | Customer Centered Growth by Diane Hessan, Richard Whiteley
In the face of the massive changes thrust upon businesses, many companies have turned inward - cutting costs, downsizing, divesting - doing whatever they can to stay profitable. In spite of this, some companies have improved profits and grown by moving the customer into the center of the organization and by keeping that customer in focus every step of the way. The authors of this book have analyzed the successful decisions these companies have made and have written an advanced course on customer-centered growth and have included that in the pages of this guide. AUTHOR: Diane Hessan, Richard Whiteley
PUBLISHER: Addison-Wesley Longman, Incorporated
FORMAT: Paperback
CATEGORY: Business 
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 | Wiley GAAP for Governments Field Guide 2002
The GAAP for Governments Field Guide 2002 provides a simple, easy-to-understand reference of the accounting and financial reporting principles used by state and local governments. Withcoverage of the GASB 34 financial reporting model, it is an invaluable resource for people who work in government and require a clear, concise reference of all GAAPs for state and local governments.Supplements existing GAAP guide.
CATEGORY: Business
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 | Guerilla Publicity by Jay Conrad Levinson, Jill Lublin, Rick Frishman
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable Guerrilla name. Now, at long last, Jay Conrad Levinson has teamed with two high-profile PR execs-Rick Frishman and Jill Lublin-to produce Guerrilla Publicity-the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: Inside information on how to make friends in the media; Simple ways to get others to spread the company?s message; Sample press releases and media kits Guerrilla? style. AUTHOR: Jay Conrad Levinson, Jill Lublin, Rick Frishman
PUBLISHER: Adams Media Corporation
FORMAT: Paperback
CATEGORY: Business
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 | The Insider's Guide to Writing the Perfect Resume by Karl Weber, Rob Kaplan
Description not available.Two veteran employment experts explain how to create an attractive, well-crafted resume, providing straightforward, step-by-step advice on how to create different types of resumes for various job situations, how to emphasize one's personal strengths, how to create effective cover, networking, and follow-up letters, how to post a resume on the Internet, and more. Original. AUTHOR: Karl Weber, Rob Kaplan
PUBLISHER: Peterson's
FORMAT: Paperback
CATEGORY: Business
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 | Why People Don't Buy Things by Harry Washburn, Kim Wallace
Description not available.Offers strategies and tactics to become more productive, start new relationships, and turn prospects into repeat customers AUTHOR: Harry Washburn, Kim Wallace
PUBLISHER: Perseus Publishing
FORMAT: Paperback
CATEGORY: Business
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 | True Gifts of Leadership by Max Depree
Description not available.The best-selling author of Leadership Is an Art turns his attention to non-profit organizations, exploring how their quality of leadership and standard of service usually far exceeds those of Fortune 500 companies and encouraging emulation of practices that make employees and communities thrive. 50,000 first printing. Tour. AUTHOR: Max Depree
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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