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|  | The Drucker Foundation by Frances Hesselbein, Marshall Goldsmith, Richard Beckhard
Description not available.Combining writings from best-selling authors, Fortune 500 CEOs, and management scholars, twenty-eight new essays comprise the second title in the Drucker Foundation Future Series, which focuses on the challenges companies may face as they build the organization of tomorrow. 30,000 first printing. AUTHOR: Frances Hesselbein, Marshall Goldsmith, Richard Beckhard
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business 
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 | Be a Sales Superstar by Brian Tracy
Description not available.Shares principles for sales success, covering such topics as Active as If It Were Impossible to Fail, Dedicate Yourself to Continuous Learning, Make Every Minute Count, and Know how to Close the Sale. 30,000 first printing. AUTHOR: Brian Tracy
PUBLISHER: Berrett-Koehler Publishers, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | The Wizard of Ads by Roy H. Williams
Description not available.Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors AUTHOR: Roy H. Williams
PUBLISHER: Bard Press
FORMAT: Paperback
CATEGORY: Business
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 | The Next Economy
A powerful new approach to building customer commitment, loyalty, and market share Marketing guru Elliott Ettenberg has taken a close look inside scores of businesses, from traditional retail and manufacturing companies to sleek new dot-coms. What he has seen is an emerging trend that has many corporate strategists running scared. When baby boomers retire, the biggest spenders in history will dramatically cut back on spending, forcing retailers to duke it out that much harder for their shares of rapidly dwindling markets. To survive this dramatic power shift, businesses must adopt a new marketing paradigm based not on merely satisfying the customer, but delighting the customer. In The Next Economy, Ettenberg provides readers with just such a model and a set of powerful strategies that companies can use today to prepare themselves to thrive in the years ahead. With the help of many in-depth case studies, he schools readers in cutting-edge psychographic methods for identifying market segments in an economy driven by customer wants, rather than needs. He explains how to distinguish consumers from customers and describes proven techniques for forging long-term, highly profitable relationships with core customers. And he educates readers in the all-important Four R's --Relationships, Retrenchment, Relevancy, and Reward--powerful tools that can save any company.
PUBLISHER: McGraw-Hill Trade
FORMAT: E-book
CATEGORY: Business
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 | Harry the Dirty Dog by Gene Zion, Margaret B. Graham
Harry is a white dog with black spots who hates taking a bath. Knowing that his owners plan to wash him, Harry runs away from home. He has a lot of fun playing and gets so dirty that he looks like a black dog with white spots. In fact, he is so dirty that when he returns home his owners don't even recognize him. How can Harry convince them that underneath all the filth he is their dog? Illustrated with color drawings. AUTHOR: Gene Zion, Margaret B. Graham
PUBLISHER: HarperCollins Children's Book Group
FORMAT: Hardcover
CATEGORY: Children's
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 | The Complete Guide to Buying and Selling Apartment Buildings by Steve Berges
A complete guide to taking the leap from single family homes to apartment buildings of all sizes
While there is no shortage of guides to investing in small single family houses, there are virtually none devoted to larger properties. This book fills that gap in information. The Complete Guide to Buying and Selling Apartment Buildings was written for real estate investors who would like to take the leap from single family dwellings to apartment buildings. Steve Berges helps readers ease into the transition by describing, in detail, the process of gradually growing from smaller-sized buildings, such as fourplexes, to midsized buildings, all the way up to one-hundred-unit apartment houses. Using many real-world examples, Berges tells readers everything they need to know to identify opportunities, assess property values, seek out and obtain financing, negotiate purchases, and close deals. He also discusses specific exit strategies that every investor should consider before entering into a purchase agreement.
Steve Berges (Lake Orion, MI) is a commercial mortgage broker, specializing in buyers and sellers seeking financing for apartment complexes. AUTHOR: Steve Berges
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Paperback
CATEGORY: Business
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