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|  | Successful Direct Marketing Methods by Robert Stone, Ron Jacobs
With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the bible of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more! AUTHOR: Robert Stone, Ron Jacobs
PUBLISHER: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business 
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 | Leading Change by James O'Toole
Description not available.An unorthodox approach to leadership draws on history, moral and political philosophy, and a wide range of practical experience, maintaining that the only effective leaders are those with moral purpose who respect those they lead. AUTHOR: James O'Toole
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | How to Develop a Six-Figure Income in Real Estate by Mike Ferry
How to Develop a Six Figure Income in Real Estate challenges you to think big and act bigger - to do six figures instead of thinking six. The author tells you exactly how to be a real estate sales superstar by focusing on key income-producing activities: listing and selling homes. Now you can earn higher commissions using tested, proven sales and listing scripts; find out the three most crucial questions to ask; and use assistants to double or triple your results in prospecting, qualifying, showing, listing and closing. Practice Mike Ferry's proven time management strategies and you'll earn even more. Mike Ferry's superstar Selling program will show you how to work less and earn more, discover your buyer's motivations and make it easy for them to buy, prepare a five-step, one-stop listing presentation, motivate owners to price their homes to sell, say the right thing to the right person at the right time when you're closing a sale, build your own success system to find your targeted number of new prospects every single day. You'll also find 64 superstar tips for success, Mike Ferry's 30-day, 90-day and six-month superstar action plans, plus profiles of 12 top producers who have successfully applied these superstar techniques. Now you have die opportunity to join this exclusive club of top producers. Do you dare? Do you have what it takes to conquer the challenges in real estate sales? Do you have unswerving confidence in yourself? Do you have the courage to do things differently? If you can answer yes!, then don't wait. Start developing your six-figure income in real estate right now. And do it the Mike Ferry way! AUTHOR: Mike Ferry
PUBLISHER: Dearborn Trade, A Kaplan Professional Company
FORMAT: Hardcover
CATEGORY: Business
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 | The Mind of the Strategist by Kenichi Ohmae
Originally published in 1982, this classic guide to the inner workings of the strategic thinking process is now available in trade paperback. In this remarkably topical book, Ohmae offers provocative insights into the ways that the Japanese think strategically and focuses on helping western business people free up their creative power to improve the odds of creating winning strategic concepts. AUTHOR: Kenichi Ohmae
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business
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 | How to Insure Your Income by Merritt Editors
Description not available.Explains insurance coverage for illness and injury AUTHOR: Merritt Editors
PUBLISHER: Silver Lake Publishing
FORMAT: Paperback
CATEGORY: Business
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 | McGraw-Hill Thirty-Six Hour Course in Finance for Non-Financial Managers by Robert A. Cooke
Now the busy professional can gain a working knowledge of finance and understand how the numbers relate to decisions they must make every day. This complete guide offers all the essentials of financial reporting and budgeting and features self-tests at the end of each chapter to assure that each basic concept is mastered before the student moves on to the next. 36 illustrations. AUTHOR: Robert A. Cooke
PUBLISHER: McGraw-Hill Trade
FORMAT: Paperback
CATEGORY: Business
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