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|  | Dot and Jabber and the Mystery of the Missing Stream by Ellen Stoll Walsh
Description not available.The dynamic mouse detective duo are fast on the case when the water mysteriously disappears from a stream after a huge storm, leading them on a rollicking adventure were they encounter a puddle full of minnows, a snake, and a ton of clues. Jr Lib Guild. 15,000 first printing. AUTHOR: Ellen Stoll Walsh
PUBLISHER: Harcourt Children's Books
FORMAT: Hardcover
CATEGORY: Children's 
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 | Story of Little Black Sambo by Christopher Bing, Helen Bannerman, Judith Russell
The story of a young boy named Sambo and his run-in with six hungry tigers. Will Sambo be able to escape the tigers, or will they eat him for dinner? AUTHOR: Christopher Bing, Helen Bannerman, Judith Russell
PUBLISHER: HarperTrade
FORMAT: Hardcover
CATEGORY: Children's
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 | Getting Business to Come to You by Laura Clampitt, Paul Edwards, Sarah Edwards
Description not available.An expanded, revised edition of a popular instructional handbook helps business owners set up shop and flourish, offering low-cost marketing techniques, strategies for creating a niche, advice on estimating costs, and much more. Reprint. 15,000 first printing. AUTHOR: Laura Clampitt, Paul Edwards, Sarah Edwards
PUBLISHER: Putnam Publishing Group, The
FORMAT: Paperback
CATEGORY: Business
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 | Leadership by Anne F. Coyle
Prepared by experts at the top of their fields, on behalf of the American Society for Training and Development, the ASTD Trainer's Sourcebook Series gives you easy-to-personalize, ready-to-run workshops on the hottest topics in training. Offering the ultimate in flexible design and optimum training games, role plays, learning activities, surveys, overheads, and presentations. . .provides fully scripted whole-day, half-day, and one-hour workshops. . .and includes up-to-date tollkits that cover the most sought-after subjects in training today. AUTHOR: Anne F. Coyle
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business
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 | Value-Based Marketing by Peter Doyle
A seminal work - reformulating marketing around creating shareholder value. For the first time, marketing is integrated with the governing objective of management. A practical, step-by-step guide to developing marketing strategies that generate growth and shareholder value. An essential text for top management and MBAs. Marketing has not had the impact on management that its importance merits. This is largely due to its unclear objectives and weak intellectual foundations. Value Based Marketing reformulates marketing, making its goals more relevant and establishing it on a sounder intellectual basis. The governing objective of management in all of today?s leading companies is to maximise long-term returns to shareholders. The book redefines marketing?s role as contributing to this task of shareholder value creation. It explores how this affects marketing planning and decisions about brands, pricing, communications, distribution and the Internet. The increasing emphasis placed on the financial technique of shareholder value as a means for measuring a company?s performance has provided a major opportunity for marketing managers: the ability to increase greatly their sphere of influence in setting their company?s strategic direction like never before. The book provides a clear practical introduction to shareholder value analysis and provides practical tools for translating marketing ideas into the financial framework used by modern boards of directors. For top management and CFOs, the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. AUTHOR: Peter Doyle
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | What Management Is by Joan Magretta, Nan Stone
Magretta, former editor of the Harvard Business Review, explores the inner working of management, as a science and as a philosophy. WHAT MANAGEMENT IS, in examining the history of the idea, shows why so many management trends come and go, and what it takes for a new system to take hold. AUTHOR: Joan Magretta, Nan Stone
PUBLISHER: Free Press, The
FORMAT: Hardcover
CATEGORY: Business
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