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|  | Net Words by Nick Usborne
A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line voice and use it to forge lasting bonds with customers, increase market share, and close sales. AUTHOR: Nick Usborne
PUBLISHER: McGraw-Hill Trade
FORMAT: Paperback
CATEGORY: Business 
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 | Altered Destinies by Gene I. Maeroff
Gene Maeroff, an educational reformer, advocates a whole child approach to teaching at-risk youth. He advocates a range of social services and support beyond the traditional classroom and school in order to help children to achieve. AUTHOR: Gene I. Maeroff
PUBLISHER: Palgrave Macmillan
FORMAT: Hardcover
CATEGORY: Business
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 | Twelve Hats for Lena by Karen Katz
Description not available.By cutting, pasting, and sewing bright and bold pieces together, a young girl makes a collection of hats that capture the different celebrations and seasons that take place for every month of the year. AUTHOR: Karen Katz
PUBLISHER: Atheneum Books for Young Readers
FORMAT: Hardcover
CATEGORY: Children's
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 | Carl Goes Shopping by Alexandra Day
Carl the rottweiler watches over Madeleine when her mother leaves them in a shopping center as she goes in search of curtains. Of course the duo have many adventures, including filming themselves with camcorders, before returning to the spot where Madeleine's mother left them just seconds before she reappears. Oil painting illustrations depict the nearly wordless story. AUTHOR: Alexandra Day
PUBLISHER: Farrar, Straus & Giroux, LLC
FORMAT: Hardcover
CATEGORY: Children's
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 | The Work of Nations by Robert B. Reich
What skills will be the most valuable in the coming century? How can our country ensure that all its citizens have a share in the new global economy? The author of The Next American Frontier addresses these questions in a trail-blazing new book that is certain to guide a generation of policy makers. AUTHOR: Robert B. Reich
PUBLISHER: Knopf Publishing Group
FORMAT: Paperback
CATEGORY: Business
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 | Creating Brand Identity by Lynn B. Upshaw
Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. Drawing on his work with Bank of America, Hunt-Wesson, DHL Worldwide Express, Southwestern Bell Yellow Pages, and other high-profile clients, Lynn Upshaw equips you with cutting-edge techniques for building and managing a formidable brand identity in today's cluttered and confusing global marketplace, including how to perform customer analysis and zero in on your markets using the latest individual-oriented targeting strategies; identify brand assets and leverage them to build a stronger, more enduring brand identity; position your product or service using a versatile new approach that is clearly superior to traditional thinking and product positioning; create an irresistible strategic brand personality that will differentiate and elevate your brand above the competition; capitalize on the exciting new branding possibilities provided by state-of-the-art communications platforms, including interactive marketing; and much more. AUTHOR: Lynn B. Upshaw
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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