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|  | One to One Manager by Don Peppers, Marth Rogers
Description not available.Describes a shift in contemporary business from a mass-marketing approach to a customer-based focus, outlining the stories of such companies as Xerox, Levi-Strauss, and American Airlines to present a customized strategy. Reprint. AUTHOR: Don Peppers, Marth Rogers
PUBLISHER: Doubleday Publishing
FORMAT: Paperback
CATEGORY: Business 
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 | The Fun Factor by Carolyn Greenwich
Let consultant Carolyn Greenwich show you how to achieve dramatic improvements in productivity--by making work fun for your employees! This book presents easy-to-follow instructions for 155 games, contests, and team-building activities that managers can use to inspire and motivate their employees on the job. Every employee, from salespeople and customer service representatives, to hourly workers and executives, will be happier, more enthusiastic, and more competitive once you apply Greenwich's field-proven techniques. AUTHOR: Carolyn Greenwich
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business
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 | Selling Social Change (Without Selling Out) by Andy Robinson
Shows nonprofits how to initiate and sustain successful earned income ventures that not only provide greater financial security but also advance the organization`s mission. The book walks readers through the process of organizing a team, selecting a venture, drafting a business plan and securing start-up funding. Additional chapters on the tax implications of earned income and the pro`s and con`s of corporate partnerships help readers understand the need for careful planning. AUTHOR: Andy Robinson
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Paperback
CATEGORY: Business
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 | The Yankelovich Report on Generational Marketing by J. Walker Smith
From Yankelovich Partners, the nation's leading trend experts, comes the definitive report to aid marketers with the strategies they need to successfully target America's three major generations. Graphs & charts. AUTHOR: J. Walker Smith
PUBLISHER: HarperInformation
FORMAT: Paperback
CATEGORY: Business
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 | Deming Management Method by Mary Walton
In this title, the author, who revitalized Japanese industry, offers his unorthodox system that will teach anyone to increase profits through better management. AUTHOR: Mary Walton
PUBLISHER: Berkley Publishing Group
FORMAT: Paperback
CATEGORY: Business
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 | Zero Gravity by Adams Morgan, John Doerr, Steve Harmon
Written by a noted Internet stock analyst, this book provides an insider's edge and a savvy look into the topsy-turvy culture of venture capital and Silicon Valley start-ups, delivering valuable guidelines from top venture capitalists. AUTHOR: Adams Morgan, John Doerr, Steve Harmon
PUBLISHER: Bloomberg Press
FORMAT: Hardcover
CATEGORY: Business
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