|
|
|
|  | Holden/Power Base Selling
Description not available.Explains how to use contacts and political skills to outsell the competition
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Paperback
CATEGORY: Business 
|
 | The 100 Best Business for the 21st Century by Gregg Ramsay, Lisa Rogak
What will the new millenium bring for established business owners and aspiring entrepreneurs alike? This one-of-a-kind guide covers one hundred of the most promising small businesses for the future in the fields of technology, service and retail. The book will serve people who have never started a business as well as entrepreneurs who are interested in expanding their present ventures. As more people use the dawning of a new millenium as the motivation they need to finally pursue their dreams. The 100 Best Businesses of the 21st Century will prove to be an invaluable resource. AUTHOR: Gregg Ramsay, Lisa Rogak
PUBLISHER: Litterature
FORMAT: Paperback
CATEGORY: Business
|
 | Rapid Response Advertising by Geoff Ayling
This comprehensive guide provides a new approach to developing and testing advertising concepts that enable users to optimize their advertising dollars. Readers will discover how a rudimentary understanding of the new science of memes -- self-explanatory symbols that represent a complete idea and impact behavior -- can be translated into successful campaigns, such as Nike -- just do it! It shows decision makers how to use the rapid response system -- an advertising strategy based on memes -- to engage the consumer through five key activators: identity, emotion, influence, recall, and communication. Armed with the information in this book, CEOs, advertising executives, and marketing and brand managers will be able to better evaluate the potential response of any advertising, creative, or strategic effort. AUTHOR: Geoff Ayling
PUBLISHER: Allen & Unwin Pty., Limited
FORMAT: Paperback
CATEGORY: Business
|
 | Beyond Reengineering by Michael Hammer
The world of business is currently swept up in a reengineering revolution. Companies are 'reinventing the way they do work and erasing the rules, conventions, assumptions, and policies of the industrial era.' Hammer describes the post-reengineering era, points out where the reengineering effort will lead and describes its effects on business, jobs, and lives. His discussion encompasses the vital areas of jobs, management, education, public policy, and global economy. AUTHOR: Michael Hammer
PUBLISHER: HarperInformation
FORMAT: Paperback
CATEGORY: Business
|
 | Making a Fortune Quickly in Fix-up Properties by Andrew J. McLean
Description not available.Tells how to find a suitable property, discusses financing, appraisal, and improvements, and offers advice on lease-options, property management, and depreciation AUTHOR: Andrew J. McLean
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business
|
 | Smart Negotiating by James C. Freund
The four vital steps for successful negotiation--explained with wit and clarity by a master negotiator. Using examples from his own broad range of negotiating experiences, Freund presents a game-plan approach to negotiating--a technique far more successful than hardball competition or win-win cooperation. AUTHOR: James C. Freund
PUBLISHER: Simon & Schuster Trade Paperbacks
FORMAT: Paperback
CATEGORY: Business
|
|
|
