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|  | Sidewalk by Mitchell Duneier, Ovie Carter
Through the lives of a dozen street vendors in New York City's Greenwich Village, a sociologist examines the economy, social structure, and issues of friendship and support. AUTHOR: Mitchell Duneier, Ovie Carter
PUBLISHER: Farrar, Straus & Giroux, LLC
FORMAT: Paperback
CATEGORY: Business 
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 | ACT! X for Windows for Dummies by Jeffrey J. Mayer
Time management expert Jeffrey Mayer shows readers time-saving and productivity-enhancing tips on how to use ACT!, the market leader in contact management software. He features tips and tricks for the latest enhancements to ACT!, including Internet integration, improved reporting features, and support for the latest email programs. AUTHOR: Jeffrey J. Mayer
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Paperback
CATEGORY: Business
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 | Trains by Seymour Simon
Trains can carry
grain and gravel,
milk and machines,
cars and computers,
pipes and people.Seymour Simon's exploration of these very different trains and their uses, combined with his characteristically eye-catching full-color photographs, captures the beauty and power of steam trains, diesel trains, electric trains, and more -- all at work! AUTHOR: Seymour Simon
PUBLISHER: HarperCollins Children's Book Group
FORMAT: Hardcover
CATEGORY: Children's
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 | Disruption by Jean-Marie Dru
Great campaigns are always ruptures with the prevailing advertising language. Not only in style but in content. Great brands are those that tell us something new. The issue therefore is breaking with conventional thinking at the strategic level.--Jean-Marie Dru, From Disruption. Advance praise for Disruption Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking. --Aldo Papone, Senior Advisor, American Express Company. Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers. --Scott Bedbury, Senior Vice President, Marketing, Starbucks Coffee Company. I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling...making this an unusually easy read. --Owen J. Lipstein, Editor-in-Chief, Psychology Today, Spy, Mother Earth News. Whether you're an actress or an ad-filmmaker, Dru's right: it's the unconventional 'Disruption' that makes the lasting impression. --Susan Blakely, Actress/Former Ford Agency Covergirl. I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different. --David Abbott, Chairman, Abbott Mead Vickers BBDO Ltd. Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise--advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them--in print, TV, or the Internet. --Stephen A. Greyser, Professor of Marketing/Communications, Harvard Business School. Dis AUTHOR: Jean-Marie Dru
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | Direct Marketing by Edward L. Nash
The master strategist of direct marketing has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing. AUTHOR: Edward L. Nash
PUBLISHER: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business
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 | Closing Techniques by Stephan Schiffman
Closing the sale is the part of the job nearly every salesperson dreads, yet it can actually be the easiest part of the sales cycle. Sales trainer Stephan Schiffman's innovative system makes manipulative tricks and high-pressure techniques obsolete. He shows you how to integrate the closing process into a productive, professional sales cycle -- and turn prospects into allies, not adversaries. AUTHOR: Stephan Schiffman
PUBLISHER: Adams Media Corporation
FORMAT: Paperback
CATEGORY: Business
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