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|  | Rules of Thumb for Business Writers by Diana R. Wienbroer, Elaine Hughes, Jay Silverman
In the business world, limply written, badly organized documents can subtly but steadily downgrade your career. You?ve got to write clearly, concisely, and energetically--without meandering, repeating yourself, or sabotaging your ideas with poorly constructed sentences, stilted language, and embarrassing grammatical errors. Get the help you need--now--with RULES OF THUMB FOR BUSINESS WRITERS. Written by the author team of the best-selling RULES OF THUMB: A GUIDE FOR WRITERS, this new guide is designed especially to meet the real writing demands of daily business. Whether you?re composing a letter, preparing an outline for your next big report, or simply wondering whether or not that comma makes sense, RULES OF THUMB FOR BUSINESS WRITERS explains how to do it right. It?s packed with concise explanations of the most frequent problems in writing, bulleted lists of easy-to-read guidelines, and hundreds of practical guidelines that instantly illustrate each concept. Quickly and easily, you?ll learn how to find your focus, break up your thoughts effectively, format your documents for optimal readability, begin with an attention-grabbing bang, adopt a straightforward, conversational tone, and improve your style. And you?ll learn how to write succinctly, accurately, and persuasively, whether in formal business correspondence, more casual e-mail messages, memos, agendas, instructions manuals, reports, newsletters and press releases, proposals, or resumes. PLUS, you?ll learn to effortlessly adhere to the rules of punctuation, grammar, and usage, understanding when to capitalize, choosing the correct pronoun, avoiding fragments and run-on sentences, properly placing apostrophes, and more. There?s even helpful advice on tackling special topics, such as conducting research on the Web efficiently, using footnotes accurately, developing templates to simplify future tasks, planning and executing a long-term project, and editing the work of others. A valuable appendix of ready-to-us AUTHOR: Diana R. Wienbroer, Elaine Hughes, Jay Silverman
PUBLISHER: McGraw-Hill
FORMAT: Paperback
CATEGORY: Business 
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 | Marketer's Guide to Successful Package Design by Herbert M. Meyers, Murray J. Lubliner
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact. AUTHOR: Herbert M. Meyers, Murray J. Lubliner
PUBLISHER: McGraw-Hill Trade
FORMAT: Hardcover
CATEGORY: Business
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 | Get Hired! by Paul C. Green
Description not available.Tells how to reassess one's skills and work experience, describes four job interview styles, and gives advice on preparing for each one AUTHOR: Paul C. Green
PUBLISHER: Bard Press
FORMAT: Paperback
CATEGORY: Business
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 | Sams Teach Yourself E-Banking Today by Brian Dixon, Mary Dixon
Description not available.Provides advice on choosing online banks, setting up accounts, applying for loans, and investing over the Internet, and discusses such issues as privacy and security. AUTHOR: Brian Dixon, Mary Dixon
PUBLISHER: Sams
FORMAT: Paperback
CATEGORY: Business
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 | Measuring the Costs of Protection in Europe by Patrick A. Messerlin
Trade protection costs the European Union between 6 & 7 percent of its gross domestic product, or the equivalent of the annual economic output of Spain. Continuing the Institute's series on trade protection in major countries (which already includes the United States, Japan, Korea & China), this study by Patrick Messerlin is the first attempt to measure the impact of all types of protection in the European Union, including antidumping measures, nontariff barriers & subsidies as well as tariffs. Messerlin analyzes those sectors in the European Union that have the highest protection profiles & uses partial equilibrium methods to assess the costs to consumers & the affects on employment. He also evaluates the political economy of European protection & assesses the dynamic benefits of trade liberalization. The study provides a valuable agenda of demolition objectives for the upcoming Millennium Round of WTO negotiations. AUTHOR: Patrick A. Messerlin
PUBLISHER: Institute for International Economics
FORMAT: Paperback
CATEGORY: Business
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 | The Wild Wombat by Anne-Katrin Piepenbrink, Kathryn Grell, Udo Weigelt
Description not available.The animals in the zoo misinterpret a zookeeper's comment about the wombat that is arriving and create rumors about its ferocity, but the wild wombat surprises them all in the end and everyone learns a lesson about jumping to conclusions. AUTHOR: Anne-Katrin Piepenbrink, Kathryn Grell, Udo Weigelt
PUBLISHER: North-South Books, Incorporated
FORMAT: Hardcover
CATEGORY: Children's
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