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|  | Grangaard Strategy by Paul Grangaard
Description not available.An innovative approach to investment for retirees draws on the twelve principles of a new asset management approach designed to maintain inflation-proof income, without depleting retirement assets, with tips on protecting retirement income, taking advantage of tax deferral, preparing a flexible budget, and selecting a financial advisor. Original. AUTHOR: Paul Grangaard
PUBLISHER: Berkley Publishing Group
FORMAT: Paperback
CATEGORY: Business 
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 | Multicultural Marketing by Alfred L. Schreiber, Barry Lenson
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as nonethnic Americans. The spending power of ethnic Americans has doubled over the past decade--to well over $1 trillion. But Then Consider This Fact: As recently as 1997, only 1 percent of American marketing dollars was spent for advertising directly to ethnic Americans. Is There a Message Here? You Bet. If your company is not marketing directly to--and hiring--ethnic Americans, you are losing access to an emerging market whose size rivals that of Latin America or Eastern Europe . . . The time to start investing in targeted ethnic and minority marketing--in selling to the new America--is now. Significant demographic shifts have taken place in America in the last twenty years. These changes will continue until, by midcentury, multicultural Americans will for the first time constitute a statistical majority. Every marketer, regardless of product or service, needs to reexamine his or her marketing programs to make sure they are addressing the specific needs of this burgeoning class of multicultural consumers. With each passing year, this is becoming more and more of a business imperative, one that a number of well-known companies have begun to successfully address. AT&T is appealing to specific calling groups in their own languages. Chrysler saw its sales to African-Americans rise significantly once it began its culturally related television campaigns. These are just two of the scores of examples we discuss in Multicultural Marketing that underscore the quick success many marketers have enjoyed once they embraced culturally related ethnic marketing. -- Alfred L. Schreiber AUTHOR: Alfred L. Schreiber, Barry Lenson
PUBLISHER: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business
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 | The Couple's Guide to Love and Money
Description not available.Filled with strategies for dealing with money, this guide to easing a relationship-straining issue shows readers how to identify and work with various money personalities. Original.
PUBLISHER: New Harbinger Publications
FORMAT: Paperback
CATEGORY: Business
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 | Buyer Agency by Donald L. Harlan, Gail G. Lyons
Surveys show that over 40 of recent homebuyers worked with a buyer`s representative, and those numbers are growing. This book is for any real estate professional or broker who wants to profit from the growth of buyer agency in today`s real estate market. AUTHOR: Donald L. Harlan, Gail G. Lyons
PUBLISHER: Dearborn Trade, A Kaplan Professional Company
FORMAT: Paperback
CATEGORY: Business
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 | Family Budgets That Work by Larry Burkett
Plan for unexpected expenses, set financial goals, avoid debt, and build a stable financial future with the help of this practical resource. AUTHOR: Larry Burkett
PUBLISHER: Tyndale House Publishers
FORMAT: Paperback
CATEGORY: Business
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 | Smart Staffing by Wayne Outlaw
Smart Staffing is like an entire human resources department in one book, a companion and comprehensive guide to hiring and retaining top employees for small business. The book is full of case studies and action strategies, important legal and tax forms, sample blank forms, sample interview and reference questions, and handy checklists that make it an indispensible hands-on tool. AUTHOR: Wayne Outlaw
PUBLISHER: Dearborn Trade, A Kaplan Professional Company
FORMAT: Paperback
CATEGORY: Business
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