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|  | Start & Run a Profitable Retail Business by Jim Dion, Ted Topping
-- Be your own boss -- Competing with big box stores -- Guerilla marketing techniques As today's consumers tire of the mega and super stores, the demand has grown for smaller, independent shops offering quality products and excellent customer service. The retail industry is full of lucrative opportunities for the entrepreneur who knows how to tap into this quickly growing niche market. This easy-to-read guide includes details on: -- Selecting the best location -- Hiring the right employees -- Advertising and promoting a new business -- Inventory control and dealing with wholesalers -- Store layout and design -- Merchandising AUTHOR: Jim Dion, Ted Topping
PUBLISHER: Self-Counsel Press, Incorporated
FORMAT: Paperback
CATEGORY: Business 
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 | The Stirring of Soul in the Workplace by Alan Briskin
Beginning with a brief yet comprehensive summary of corporate America's effort to control and motivate its workforce through theories and techniques of organizational management, Alan Briskin argues the importance of spiritual integrity in the world of work. In ten thought-provoking chapters, the author moves from ancient views of the soul through discussions of how organizations became our keepers, and efficiency our new gospel. Briskin believes only a path with soul will help today's workers deal sensibly with the contradictions of the marketplace while maintaining their spiritual integrity. AUTHOR: Alan Briskin
PUBLISHER: Berrett-Koehler Publishers, Incorporated
FORMAT: Paperback
CATEGORY: Business
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 | Appaloosa Zebra by Jessie Haas
Horses, horses, horses! Enough horses for horse lovers young enough to need an alphabet book or old enough to read Xenophon. Here are horses from A (Appaloosas and Arabians) right through each of the twenty-six letters. The narrator dreams of having a horse farm with all these horses on it The young reader doesn't have to dreamhere it is, a present from Jessie Haas and Margot Apple. Pull up a saddle and join in this incredible equine experience. Horses, horses, horses! AUTHOR: Jessie Haas
PUBLISHER: HarperCollins Children's Book Group
FORMAT: Hardcover
CATEGORY: Children's
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 | Elements of Copywriting by Gary Blake, Robert W. Bly
A concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. AUTHOR: Gary Blake, Robert W. Bly
PUBLISHER: Longman Publishing Group
FORMAT: Paperback
CATEGORY: Business
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 | Summer Jobs and Opportunities for Teenagers by Molly Delano
Each spring millions of teenagers-and their parents -start thinking about what they`ll do over the summer. Many need to earn money for school or a car, while others want to gain experience through internships, volunteer opportunities, or travel. But finding summer work in a tight job market isn`t as easy as it used to be. Teenagers with little or no experience need all the help they can get to find work that meets their needs.Summer Jobs and Opportunities for Teenagers is the one-stop resource for teenagers thinking about getting work. From figuring out what kind of job or opportunity they want to targeting and applying for a position and managing a paycheck, this book is chock full of useful tools and tips: a work personality quiz, interview and networking advice, and even a handy worksheet for calculating taxes. Complete with a resource list of related Web sites, Summer Jobs and Opportunities for Teenagers is an invaluable step-by-step guide to the job-search process. AUTHOR: Molly Delano
PUBLISHER: Perseus Publishing
FORMAT: Paperback
CATEGORY: Business
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 | Options on Foreign Exchange by David F. Derosa
Your A to Z Guide to the Worlds Largest Option Market A clearly written manual that flows smoothly. Whether you have 20 years of experience in the FX options markets or none, you will learn something interesting from reading this book. Highly recommended for both traders and non-traders. Adam Kreysar, Global Head FX Options Warburg Dillon Read DeRosa presents technical material with a minimum of technical fuss. Filtered through his scholarship and practical trading experience, up-to-date topics such as exotic options, forward volatilities, and the volatility smile become accessible. The book will be extremely useful to asset managers and risk managers. Allan M. Malz, Partner The RiskMetrics Group This new edition of Options on Foreign Exchange provides an exhaustive review of the literature on currency options, in addition to covering the practical aspects of the business. It is greatly pedagogical and well writtenas can be expected from David DeRosa. Nassim Taleb, President Empirica Capital LLC AUTHOR: David F. Derosa
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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