|
|
|
|  | Lives of Moral Leadership by Robert Coles Through portraits of leaders who led exemplary lives, and through essays on the impact of stories, the distinguished Harvard psychologist Robert Coles reminds us of the importance of inspiration and influence in our moral development. AUTHOR: Robert Coles PUBLISHER: Random House Audio Publishing Group FORMAT: Audio CATEGORY: Business 
|
 | Poor Richard's Branding Yourself Online by Bob Baker Description not available.Explains how to market one's self on the Web by creating and maintaining a personal Web site, distributing literature, publishing email newsletters, and getting listed in directories and databases. AUTHOR: Bob Baker PUBLISHER: Top Floor Publishing FORMAT: Paperback CATEGORY: Business 
|
 | 1,001 Ways to Keep Customers Coming Back by Donna Greiner, Theodore B. Kinni The results of a five-year search for the best in customer retention techniques, this book is divided into eight major ways companies can retain their customers, featuring a slew of successful tactics to win the war for customers. AUTHOR: Donna Greiner, Theodore B. Kinni PUBLISHER: Crown Publishing Group FORMAT: Paperback CATEGORY: Business 
|
 | L is for Lobster by Jeannie Brett Description not available.Rhyming text and illustrations present a word beginning with each letter of the alphabet to introduce information about the history, geography, and people of the state of Maine. AUTHOR: Jeannie Brett PUBLISHER: Sleeping Bear Press FORMAT: Hardcover CATEGORY: Children's 
|
 | Fia and the Imp by Dennis Nolan, Lauren Mills, Lauren A. Mills Description not available.When the imp spirits snatch the two littlest woodkins, Fia must put her engagement party plans on hold in order to save her dearest friends, in a fantastic tale filled with fairies, imps, trolls, woodkins, and other magical beings. AUTHOR: Dennis Nolan, Lauren Mills, Lauren A. Mills PUBLISHER: Little Brown Children's Books FORMAT: Hardcover CATEGORY: Children's 
|
 | The Ordinary Business of Life by Roger Backhouse In some of Western culture's earliest writings, Hesiod defined the basic economic problem as one of scarce resources, a view still held by most economists. Diocletian tried to save the falling Roman Empire with wage and price fixes--a strategy that has not gone entirely out of style. And just as they did in the late nineteenth century, thinkers trained in physics renovated economic inquiry in the late twentieth century. Taking us from Homer to the frontiers of game theory, this book presents an engrossing history of economics, what Alfred Marshall called the study of mankind in the ordinary business of life. While some regard economics as a modern invention, Roger Backhouse shows that economic ideas were influential even in antiquity--and that the origins of contemporary economic thought can be traced back to the ancients. He reveals the genesis of what we have come to think of as economic theory and shows the remarkable but seldom explored impact of economics, natural science, and philosophy on one another. Along the way, he introduces the fascinating characters who have thought about money and markets, including theologians, philosophers, politicians, lawyers, and poets as well as economists themselves. We learn how some of history's most influential concepts arose from specific times and places: from the Stoic notion of natural law to the mercantilism that rose with the European nation-state; from postwar development economics to the recent experimental and statistical economics made possible by affluence and powerful computers. Vividly written and unprecedented in its integration of ancient and modern economic history, this book is the best history of economics--and among the finest intellectual histories--to be published since Heilbroner's The Worldly Philosophers. It proves that economics has been anything but the dismal science. AUTHOR: Roger Backhouse PUBLISHER: Princeton University Press FORMAT: Hardcover CATEGORY: Business 
|
|
|