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|  | The Soul of the New Consumer by Ken Orton, Laurie Windham
This straightforward business guide provides extensive market research into online behavior patterns, motivational tools for e-commerce beginners, and strategies to help experienced Web marketers more effectively court the Web consumer. AUTHOR: Ken Orton, Laurie Windham
PUBLISHER: Allworth Press
FORMAT: Hardcover
CATEGORY: Business 
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 | Mean-Variance Analysis in Portfolio Choice & Capital Markets by Harry M. Markowitz, Leonard Kostovetsky
In 1952, Harry Markowitz published Portfolio Selection, a paper which revolutionized modern investment theory and practice. The paper proposed that, in selecting investments, the investor should consider both expected return and variability of return on the portfolio as a whole. The investor should select portfolios which are efficient in that they minimize portfolio variance for a given expected return. Markowitz`s full solution of the general mean-variance efficent set problem was formulated by him in 1956 and presented in the appendix to his 1959 book, Portfolio Selection. Though certain special cases of the general model have become widely known, both in academia and among managers of large institutional portfolios, the charactersistics of the general solution were not presented in finance books for students at any level. And although the results of the general solution are used in a few advanced portfolio optimization programs, the solution to the general problem should not be seen merely as a computing procedure. It is a body of propositions and formulas concerning the shapes and properties of mean-variance efficient sets with implications for financial theory and practice beyond those of widely known cases. AUTHOR: Harry M. Markowitz, Leonard Kostovetsky
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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 | Healing the Wounds by David M. Noer
Description not available.Providing an antidote to the widespread malaise left in American businesses after massive layoffs and cutbacks, a business expert offers clear guidelines for executives, managers, consultants, and human resources professionals to revitalize downsized organizations. Reprint. AUTHOR: David M. Noer
PUBLISHER: Wiley, John & Sons, Incorporated
FORMAT: Paperback
CATEGORY: Business
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 | How to Become a Rainmaker by Jeffrey J. Fox
Description not available.In a practical guide to becoming a top-ranked salesperson, the author of How to Become a CEO shares his witty secrets on how to rise above the competition in such chapters as Show Them the Money, Dare to Be Dumb, The Six Killer Sales Questions, Earthquakes Don't Count, and Sell on Friday Afternoons. 75,000 first printing. AUTHOR: Jeffrey J. Fox
PUBLISHER: Hyperion Press
FORMAT: Hardcover
CATEGORY: Business
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 | E-Learning by Marc J. Rosenburg
Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
? Requirements for building a viable e-learning strategy
? How online learning will change the nature of training organizations
? Knowledge management and other new forms of e-learning Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is a senior consultant with DiamondCluster International, a premier business strategy and technology solutions consulting firm. A popular presenter, Dr. Rosenberg is also past president of the International Society for Performance Improvement. AUTHOR: Marc J. Rosenburg
PUBLISHER: McGraw-Hill
FORMAT: Hardcover
CATEGORY: Business
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 | One on One by Ian Seymour
With examples, simple illustrations, and exercises, this comprehensive sales closing manual includes the 39 secrets of successful selling, a six-step formula to overcome every objection, solutions to the 42 most common objections, and an arsenal of 60 proven closes for everyday use. AUTHOR: Ian Seymour
PUBLISHER: Pelican Publishing Company, Incorporated
FORMAT: Hardcover
CATEGORY: Business
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